Nissan was official sponsor of the ATP World Tour finals which took place in the O2 arena from 5th – 12th November 2013.


Knit developed an event experience for visitors that focused on technology and innovation, with online social sharing at the heart of activity.  Using Knit-designed RFID smartcards, users were able to register their card, and personalise their experience using Facebook or email.  Various interactions on the stand included ‘scan and win’ competitions, Facebook ‘Like’ stations and NFC mobile apps for photo sharing and data capture.


This innovative use of creative technology impressed the crowds at the ATP, and visitor and client testaments were positive.  Knit's technology turns visitors into Nissan brand advocates in the process of social sharing.  

The technology is flexible, and can be integrated into any large or small-scale events to enable social sharing and amplify your brands’ messaging.