Overview

Knit developed an experiential campaign using RFID technology to promote social sharing, raise brand awareness and create stand out for Nissan at the UK’s most celebrated automotive event, Goodwood Festival of Speed.

Campaign

Using Knit’s own developed RFD social sharing system, Knit gave visitors to the Nissan exhibition area, a personalised and positive brand experience with innovation at the core of activity.

Upon arrival visitors register an RFID smart card using Facebook or via email. The card is then personal to them and allows them to interact with the digital installations which included, Facebook ‘like’ stations, a GT Academy gaming area and a ‘Built to thrill’ skydive simulator.

Results

Through this campaign, Knit seamlessly connected the event experience off-line to the digital arena online. Over the course of the four-day event, Knit's solution turned hundreds of visitors into hundreds of thousands impressions on Facebook amplifying Nissan's brands' messaging in a powerful way.

The activity raised consumer awareness and promoted Nissan’s range of vehicles using innovation. This campaign has led to further RFID projects with Nissan UK and Nissan Europe.