Overview

Nissan has a permanent exhibition at London’s O2 arena which showcases Nissan’s range of vehicles, and promotes their brand’s ethos, “Innovation that Excites”.

Campaign 

The Innovation Station houses a series of interactive digital installations developed by Knit which include photo-booths, feedback pods, quizzes and digital competitions, Facebook ‘Like’ stations, all of which are activated when a user taps their RFID smart card which they register upon entry.

The interactions are all recorded and posted on Facebook, or sent via email to promote social sharing and brand amplification.

Results

The installations that Knit developed for the Innovation Station are a perfect example of the ‘connected journey’ we create, and how we join together offline, online and social, in real-time.