Knit developed an interactive shop window using facial recognition technology to drive engagement, increase brand interaction and boost sales over the Christmas period.
In the shop window sat a huge 50 LED screen with digital falling snow which attracted passers by to the installation. Facial recognition detected when a person was in front of the window, and a photo was then taken. The screen then displayed a unique four digit code which they could either enter to the dedicated, mobile responsive website, or send a simple SMS to view their photo in a Facebook gallery.
679 people took part over a 3 week period, and their photos were posted to Facebook. The campaign was promoted on Twitter and retweets increased the reach of the campaign, as did the 600 Youtube views.
It was also featured in Design Week, and on the prestigious Best Window Display website aside window displays from Cartier, Armani and Anya Hindmarch.
David Kingsley, Managing Director of Jonathan Trumbulls said, Were thrilled with the campaign! We noticed an increase in footfall in-store, and our Christmas sales were up from last year.