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Knit Yodelay Merge Creative Technology and Digital Marketing

Knit today announces merge of services with digital marketing consultancy Yodelay to further strengthen Knit’s digital offering.

Creative technology agency, Knit, and digital marketing consultancy, Yodelay have today announced the completion of a definitive agreement to merge their services. Both companies offer original and innovative digital services, and this recent move signals the beginning of a unified approach to further strengthen Knit’s digital offering and continue to drive measurable return on investment for their clients.

Key members of Yodelay have now moved into the Knit offices and both teams are enjoying the settling in period.

Knit creates multi-faceted digital campaigns which ensure that brands give their customers an unforgettable user experience through the use of innovation and technology. The additional skills that Knit welcomes in-house from Yodelay are anticipated to make their campaigns work even harder through search and social for brand amplification and increased impact and exposure.

“This is the next step in the evolution of Knit”, explains Knit’s founding partner, Nick Thompson. “We’re all about using creativity and innovation to give our clients a competitive advantage, improving their business performance and driving R.O.I. Yodelay’s approach to digital marketing is in perfect synergy with our own so we’re thrilled to welcome them into the Knit team.”

Duncan Johnson, founder of Yodelay, takes the position of Lead Digital Strategist and is undoubtedly pleased with the move.  He says, “Knit produces some of the most innovative and creative work I’ve seen in digital, and it’s a privilege to work with a client base that’s reads like a ‘who's who’ of global brands.”

Adding new services to Knit’s offering is part of their aggressive growth strategy for 2014.  Knit has increased its workforce by 70% in the last 6 months alone, and their strong commitment to continuous improvement, makes Knit a formidable force in the creative technology and digital marketing industry.


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