Knit, has launched “Cardboard Objects” as an extension to the affordable virtual reality (VR) headset, Google Cardboard.
We designed “Cardboard Objects” as a prototype that uses collectable real world objects to trigger and explore new relevant app based content.
Jack Chalkley – Creative Technologist at Knit explains:
“Here at Knit we were intrigued by the Google Cardboard platform and challenged ourselves to make something that interacts with it in a new way. The low-cost, cardboard construction means that modifying the device is easy and relatively low-cost.
We settled on the idea of additional collectible objects that could be inserted in to the device to give new experiences in the VR environment. This expands on the current interactions currently limited to panning around the environment and the single magnet-switch on the side.”
Currently, the apps for Cardboard offers a limited experience that lasts 1-5 minutes. By adding a collectible element, the Cardboard Objects has the potential to extend this use cycle by making multiple objects available for a single app”.
Knit explored four objects, all of which are based on concepts that would be feasible to produce;
1. The Postcard object transports the wearer to the location depicted on the postcard. If this were to be paired with a 360 content generation app such as Google’s Photosphere, sending a postcard could become sending a VR experience
2. Trading Cards are collectible objects that are often part of a game. The trading card object suggests that this associated game could be a digital, VR experience.
3. Character object is a concept most popularly adopted by the Skylanders franchise. The Character Object allows new digital characters within the VR environment to be unlocked by physically acquiring more Character Objects.
4. The key object can be used to unlock areas or objects within a VR experience. For example each key could trigger a different vehicle model to appear in the app.
Nick Thompson – Founding Partner at Knit explains:
“After the initial hype surrounding VR, the launch of Oculus Rift and now Google Cardboard has been a game changer. VR has become refined, usable and affordable to the masses, which has seen the technology move from Gartner’s trough of disillusionment to slope of enlightenment in the Hype Cycle, which is long overdue. VR now offers brands the opportunity to truly immerse the consumer in the product and brand experiences”.
The Knit team offers Google Cardboard app development and Unity programming to create multi-channel VR solutions. Recently the agency has also invested in 360 degree filming and editing software to create video based immersive content for Google Cardboard and Oculus Rift.
Knit was recently acquired by Experience Design agency Foolproof - http://www.foolproof.co.uk/thinking/foolproof-acquires-creative-technology-agency-knit/
For more information about Knit contact: Nick Thompson – 07801 594167 or firstname.lastname@example.org