The Design Week awards are widely recognised as one of the leading accolades in our industry and we were delighted to be shortlisted alongside such an array of great work and talent. This is a fantastic achievement for the team and we’re honoured to be recognised by our peers for our hard work this year for our campaign, Hiut Music.
For this project we worked with denim brand, Hiut Denim Co from Cardigan Wales, founded in 2009 by David and Claire Hieatt. Hiut Denim was created to bring denim manufacturing back to Cardigan Wales, a town historically famous for its denim production.
We were drawn to the history of the town and the story of the brand and wanted to find a way to connect the remote Hiut factory to its customers around the world. The Hiut Music concept was inspired by a comment from one of the factory’s craftsmen who said: “You can’t make a great jean without great music”
The result is a solid white Corian and Oak veneered jukebox for the digital age. An Internet-of-Things product that uses Raspberry Pi technology and Twitter and Spotify APis to detect #HiutMusic song requests. Hiut fans around the world can request a track to play in the factory by tweeting the hashtag; "#hiutmusic" which are then added to a playlist and streamed live into the factory in Cardigan Wales.
The Design Week judges said the product was: “contemporary and contains lots of elements manifested into one final project…The brand’s values are manifested in a physical image.”
Nick Thompson, Founding Partner of Knit, said: “When we started with this concept we set out with the idea of creating an IoT product that was aesthetically beautiful as well as fulfilling its function so we are delighted to be recognised by Design Week for our work. We’re particularly pleased to have been recognised in the Product Design category as this is growing part of our business and a space we are continuing to invest in by developing proofs of concept for connected devices."
You can find out more about the Hiut project here.