Table of contents
- Nissan: Innovation Station
- John Lewis: Interactive shop window “Say Hi TV!”
- Gressingham Foods: The remarkable duck people
- Nissan: ATP World Tour
- Shell: FuelSave Challenge
- Camp Beaumont: A new world to explore
- Nissan: Social sharing at Goodwood 2012
- Knit: The making of.....
- Nissan: 1,000,000th Qashqai campaign
- smart: Test Drive with a Difference
- Nissan: Sketch in a Car
We're a digital 'activation' agency. Which in short means we use digital technology to activate sales, not just online but in real world environments. We have a unique understanding of consumer behaviour within experiential and in-store environments.
There's no escaping digital technology, it's become a part of our everyday lives. The trick is to make the most of it, using it to motivate consumers and guide them to purchase - and that's where we come in.
Knit’s latest project with Nissan uses RFID and NFC mobile technology to encourage social sharing at a real world event in real time. Nissan’s interactive visitor attraction, the Innovation Station, houses Knit’s latest technology which enables visitors to share their experiences instantaneously via Facebook and email.
Interactive shop window “Say Hi TV!”
Knit created an interactive shop window experience on London’s Oxford Street as part of the ‘Never Knowingly Undersold’ above the line campaign for John Lewis.
The remarkable duck people
East Anglian based business, Gressingham Foods approached Knit to rebrand their website and devise and implement a digital and social media strategy to increase brand loyalty and activate sales.
ATP World Tour
Nissan was one of the official sponsors of the ATP World Tour finals and took a stand in the Fanzone area in the O2 arena from 5th – 12th November 2012. The Nissan stand experience focused on technology and innovation with social sharing at the heart of visitor activity.
As part of a promotional roadshow to promote Shell’s fuel saving product we developed a interactive game - the Shell FuelSave Challenge, which offered a light-hearted, hands-on approach aimed at encouraging the whole family to answer questions about fuel saving tips. The interface was a life size car with large buttons strategically placed around the car, to answer the questions that appeared on the screen the family would run around the car to select their answers.
A new world to explore
Camp Beaumont offers summer camps for 3 -17 year olds. Knit worked with Camp Beaumont to develop and improve its’ online presence by redesigning their website, social media strategy and most recently, introducing an e-commerce functionality to boost online bookings.
The making of.....
Why not take a look at the making of our tea cosy. Theres smoke coming off those needles!
1,000,000th Qashqai campaign
As a part of an integrated campaign to promote the 1,000,000 Nissan Qashqai. We developed an interactive game to reinforce the TV advertising concept to run on interactive kiosks and hand held tablets which enabled customers to play and enter the competition at the O2 Arena and in shopping centres.
Test Drive with a Difference
A unique test drive experience required an innovative way for customers to book their test drive and experience the car in a way that was personalised to them. Incorporating online, digital billboards, RFID, Facebook, touchscreen tablets and online.
Sketch in a Car
In order to amplify Nissan’s Sketch in a Car activity at Goodwood we developed a competition based incentive which encouraged people to register their details and enter their sketch into a Facebook application and encourage their friends to vote for their sketch to win an i-Pad.